We wanted products we were proud to buy and use, not ones we’d shove under a magazine, at checkout, hoping Sue-behind-the-till didn’t notice.

We looked, but all we could find was naff packaging (think bright blue dildo-shaped lubes), no naturality, and aggressive slogans. So, we created Roam.

Roam exists for all of us. Our aim is to challenge stigmas around sex, and to provide a range that supports what feels natural, so you can explore with comfort and confidence.

We’re chuffed you’re here.