Debunking Ethical Porn with FrolicMe

Roam has partnered with Anna Richards, creator and founder of FrolicMe, to answer commonly asked questions about ethical porn.

BY THE ROAM TEAM 10 MIN READ

Hey Anna! What is ethical porn?

"Ethical porn has become a real buzzword of late. If you have explored some sex-positive erotica, you may have encountered the term but questioned what it stands for.
Sometimes also known as feminist porn, it refers to visual erotica and films depicting sex made with the well-being and consent of all involved, whether models, director or camera crew, both in front of and behind the camera. Everyone is fairly compensated for their contribution and feels valued for their abilities."

Why did you choose to produce your own films?

"When I launched Frolicme.com in 2015, it was clear that I needed to produce my own films centered on female pleasure and sex-positive imagery of healthy consensual enjoyment. It was something I firmly believed in (even before the phrase of ethical porn existed) when I first started producing my erotic films, that they could be both ethically made and consumed. The style of sex should also be far closer to the style and realistic depictions of sex we share with those we care about and love.

Unfortunately, porn has been hijacked by the free tube sites and has generated a lot of associated shame in viewing sex online due to its degrading nature and unregulated imagery. So much free porn is available on the tube sites that dominate search today that it is hard to navigate past it, and we are fuelling individuals with the notion of what porn is, not what it should be about. This world of explicit and extreme sex has formed many people's opinions of what porn is today.

Those models involved, particularly women, can appear to be there solely for the satisfaction of the male performers and cater purely to a male audience. Yet pornography offers us a wonderful sexual laboratory through which we can explore and understand our own sexuality, interests, tastes and kinks and what it is that turns us on. Porn, I feel, isn't the problem. It's how it is made and portrayed that is the problem. It's crucial now, more than ever, that we put our money where our mouth is to support the people and organisations looking to challenge the degrading free porn industry."

Why is ethical porn so important?

"Ethical porn removes the many negative issues and focuses on healthy pleasurable sex that women and couples can enjoy. I like to see it as socially acceptable sex that challenges the notion that not all porn is bad and does and will always be watched and enjoyed. It is possible to ensure it is produced with care and well-being for all concerned with passion-focused creativity to help reignite the pleasures sex can offer.

Ethical and feminist porn was created to address this balance to ensure the models are there with full and enthusiastic consent and knowledge of the expectations for the scene. These films and filmmakers are female-founded, though few in numbers are producing respectful porn that shines a light on female empowerment through healthy sexual pleasure and where the women and the female gaze are centred. It allows women to feel empowered that porn is for them, and they can enjoy every sexy last second."

How can we be sure we're watching ethical porn?

"However, the key to knowing if something is ethical is asking, "Who is making your porn?" Few platforms actually produce their films, more often licensing from other producers where the understanding of who first produced the content is unknown. Some may say you can be most confident that you are watching ethical porn when you're paying for it, but in many situations, this is not necessarily the case.

Like all things in the marketing world, be aware of the misuse of a label and dig a little deeper to see if you feel that product stands up to its justification. It's worth remembering that just because a platform or film production company states they feature "ethical porn" does not necessarily mean it's been made ethically. Also, not everyone agrees on what exactly makes a film and its production ethical."

Why should we pay when you can get porn for free?

"After all, we pay for other forms of media streaming with the likes of Netflix or magazine subscriptions, so why should that be any different with erotic film productions? But we have become shortchanged in what porn has become online and don't see or understand the value in what is being portrayed. When you choose to watch ethical porn, it goes beyond just those behind the scenes. You, the consumer, too, can make a conscious decision about the type and style of porn and support the people who made it. But it doesn't come for free; you do need to pay, allowing you to enjoy it guilt-free. You can read more on our ethical porn guide to discover and understand just what it means to enjoy and embrace truly ethical porn.

Remember when choosing to buy, you can more easily navigate your way to enjoy what you like rather than what is randomly presented to you. Ethically produced content focusing on female pleasure helps remove the shame and stigma of watching porn. Your payment supports the production company's style and ethos while taking a stand towards offering an alternative vision of healthy sexuality. You are helping to pay for a far more transparent, legitimate business to view your erotica of choice. Your subscription also covers all technical aspects of streaming and delivery through to the security and protection of the site against viruses and malware.

It is worth noting that those paid-for sites are less likely to use advertising for their revenue and, therefore, less likely to give you unexpected and unwanted pop-ups that you struggle to close or the fear of viruses and malware. It becomes a far safer and more trustworthy choice for you, the viewer. If you're visiting a 'free' porn site, ask yourself how are these films being paid for? Chances are, some of your information might be used as trading chips.

Don't worry, just like all sensitive companies offering 'discreet packaging' Frolicme is no exception. The site name is not mentioned on your bank statement, instead a discreet name for your privacy."

What is it like on the film set?

"Having a good rapport on set is really important to me. Everyone feels part of the team, treated fairly and professionally, and valued for their creative work. The schedule is busy, and ensuring everyone is relaxed, comfortable and fully aware of the style of film we are creating is key. I have my in-house team that I work with that always has a solid female bias.

I like to know my models personally and to know who they like to work with and the style of sex they enjoy, ensuring genuine pleasure is present and allowing us to capture the excitement of natural raw chemistry. My style of ethical porn endeavors to show real sex, real pleasure and real orgasms. While the models are there to perform to allow us to capture the natural pleasure and excitement, it's less of a sex performance and more really just letting go and getting into it in a natural and sexy way, just with cameras around. Many models featured are real-life partners, couples or just good friends who like working together. Thereafter, we all socialise over lunch and dinner when we get to chat through the scenes after a busy day of filming."

Is ethical sex boring sex?

"Absolutely not! Just because we have high standards and a strong production ethos doesn't mean we can't be kinky and downright naughty. But we explore much more of what makes sex so much more exciting and thrilling to watch through our understanding of fantasy and sexual pleasure. So whether your choice of sexual fantasies is threesomes, bondage, group sex, BDSM, masturbation, hotwife, or voyeurism, we have explored it and so much more at Frolicme. Watching ethical and feminist pornography is a great way to amp up your libido naturally, find new things that turn you on and explore your sexy inner fantasies in a safe and pleasurable way. Engaging with ethical porn will allow you to feel more confident to talk about sex, your desires and the kinks you enjoy."

Where can we find ethical porn websites?

"Well, I would say you have found the very best! I am one of the major producers of ethical erotica online today and have championed the need to focus on the importance of female pleasure and consensual enjoyment. Watching good porn and accessing arousing erotica is no longer the taboo it once was, especially for women. We are taking ownership of our porn habits and making sure we do it our way, freeing ourselves of shame and getting on with pleasure in the best possible way!"

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