Roam’s mission to strive towards inclusivity in sex care

Here at Roam, inclusivity is at the heart of who we are and what we do. We are on a mission to make the world a more sex positive place, and one thing that needs to change before this can happen is that everyone, no matter what body you have and who you choose to have sex with, feels confident and represented in sex care. This is how our products are made more inclusive for everyone out there.



Braille is a tactile writing system used by people who are visually impaired, including people who are blind, deafblind or who have low vision.



Front Lubricant

50ml • Sensation • Micro-biome prebiotic

Our products include braille writing

The vast majority of products out there don’t cater to those with a visual impairment. Globally, there are 43 million people who are blind and 295 million people who are visually impaired. This means that there are millions of people out there who are recognised by big brands. We’re one of the very few in the sexual care space that have included braille on all our our packaging, boxes and bottles to attempt to begin to close this gap.

We worked with the RNIB as well as with a braille translator in order to create our products. But this doesn’t come without difficulties. Braille is hard to proofread and the risk for error is high as the product goes into production, as well as being more expensive to produce. For us, however, the added cost is so worth it.

Squared edges

When creating our products, one thing we heard a lot about, particularly for older people, was that a major issue when using lube was that they could roll away when dropped. If you’re having sex and your lube rolls under your bed, this not only could kill the mood but is difficult for older people who have to bend down and climb under to reach it. For those who are visually impaired, the issue just gets bigger. This is why our lubricants are created with squared edges rather than being round, preventing them from rolling if they fall off your bedside table.

Front and back

One of the questions we get asked a lot is why we have distinguished between a front and a back lube, and why we named them. There are many reasons for our two lubricants having a different formula but we also refer to our lubes as ‘for the front’ and ‘for the back’ because at Roam, we’re sexually inclusive, meaning we recognise that not everyone falls on the old-fashioned binary spectrum of female to male. We hope that by referring to our lubricants with gender and sexuality-neutral expressions, we get closer to representing those who are non-binary, trans and gender expansive. 

Skin tone condoms

We've launched the world's first ever skin tone condoms, available in four shades, to give everyone a choice when it comes to buying protection. Skin toned condoms present a choice that has never existed before, a choice that celebrates individuality. Here at Roam, we've constantly been asking from our beginning how we can help consumers feel more confident having sex, and skin tone condoms derived from that.

All our condoms are ultra-thin, ultra durable, pH balanced, contain 40% less packaging than traditionally condoms and vegan. So now as well as being good for your body and good for the planet, our skin tone condoms allow you to find your shade, giving everyone an option that’s not yet offered on the market. 

We've also partnered with leading sexual health charity Brook, so with every Roam condom purchased, we will give a condom to communities with less access to sexual healthcare. 

There's a way to go in sexual healthcare to make sure that the products and services provided are suitable, accessible and enjoyable for everyone. We promise to keep listening and continue to work towards a more sex-positive world for everyone.

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